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The purpose of this Chapter is not to give a potted History of the AGA from its first arrival in Great Britain in 1929 until the present day. This has been put into print on numerous occasions together with a whole family of associated literature covering just about anything anyone could possibly want (legally) to do with the ubiquitous cooker such as 'How To Sell AGAs', 'How to Service AGAs', 'How to Identify The Different AGA Models', 'How to Cook In AGAs' and 'How to Cook On AGAs', 'How to Convert AGAs' and (probably!) 'How to Convert you into Liking AGAs' if you didn't already do so!' The AGA has been part of our way of life for fractionally longer than the Anglepoise Light (helpful to see what you're cooking!). On arrival in Britain it was greeted by nearly three million unemployed and faced competition from established Electric and Gas Stove manufacturers.
Eighty two years later they have experienced something of a revival and their adverts have seldom been absent from the glossy type of magazine - often seen in Doctors' and Dentists' Surgeries!
Garton & King Ltd apparently felt that the AGA was a natural successor to the Victorian Range though there was a distinct void between the demise of the Range and the arrival of the AGA. G & K were not quite the first in the U.K. to handle AGAs, this distinction seems pretty certain to belong to BLADES of Oxted, Surrey who continue to this day with the AGA Agency.
The first confirmation of G & K's involvement comes in the form of an Advertisement in Exeter's Daily Paper, the Express and Echo on the 17th December 1932 and even then the purpose of the advert was to inform the public of the closure of the large Retail Ironmongery Shop at 190 High Street, Exeter. Quite what brought about the closure of the premises one cannot say for certain, however the one thing that G & K definitely did not do in the 20s and 30s was advertise in newspapers - Exonians will recognise all the ironmongers names like Munk, Wippell Bros & Rowe, Ottons etc etc who would regularly hawk their wares and offer varied inducements to the public to enter their doors, G & K were most noticeable by their absence; and this applied not only to the Express & Echo but to the Western Times & Gazette and Street & Trade Directories. Perhaps they tended to rest a little too much on their laurels and failed to face up to the inevitable competition in those lean years of the depression.
I have reproduced the Express & Echo advert in these columns. It is
unfortunately a poor quality Photocopy. Interestingly it is dated
and was placed onthe 6th March 1939. At that time
the new Foundry at Tan Lane
was still being built - it didn't come on stream until August 1939 so
the advert still refers to the Foundry as being located at Waterbeer
Street. The Central Station Showroom must have only been open a
while. The one thing it does confirm is the connection with AGA in 1932,
which, having researched the matter fairly thoroughly, makes them one
of the earliest AGA Agents in the UK.
There is a tale that is often spread about that there were originally appointed just five AGA Agents - I can find nothing to substantiate this and although there are a handful of pre WW2 Agents still in business, some of which on their websites lay claim to be appointed in the very early 1930s, none of the very early ones (BLADES is an exception) have been able to provide Black & White confirmation of their believed year of appointment.
Of course, over a period of time there could have been ten or fifteen or more Agents appointed within the UK and there would naturally be the first five but this number seems to have gained a sort of Magic Status but as yet I haven't seen the evidence. Some even suggest that Garton & King Ltd were amongst that Magic Number- I would like to be able to substantiate this but so far I can't - what I can show is three Black & White Photos.
The 1st is 1934 - the company displayed AGAs on a stand at the Devon County Show at Newton Abbot. In 1935 we have a photograph (No 2) of the Bath & West Show at Taunton where four of the AGA Agent fraternity jointly promoted AGAs. In 1936 we return to the Devon County Show, this time at Exeter in 1936 - this is the 3rd Photo.
Although Spillers of Chard are still agents to this day, Hill Sawtell of Yeovil and Pople & Sons of Burnham on Sea are long gone. Garton King Appliances continue to trade at Darts Farm, Topsham and 19 North Street, Exeter.
Three more photographs, the first shows the Foundry Shop in Waterbeer Street around 1935, if you click on the picture to enlage you can see that there a two AGAs on display through the window. The second shows the AGA Agency Sign on the Foundry Wall and the third shows the Central Station Showroom that opened in 1939, again the Agency Sign makes a return appearance and, of course, AGAs are on display in the showroom
My first personal recollection of an AGA takes me back to where I was born in Spicer Road, Exeter. From a very early age I remember a solid fuel AGA in the kitchen and it seems it survived new ownership and remained in situ up until 2007. In this year the property became vacant and was put up for sale - I was fortunate in persuading the Estate Agent to give me an opportunity to view the house and gardens and I was amazed to find that the interior hadn't changed all that much with the passing of time - the colour picture (a bit fuzzy I'm afraid) is of the AGA some sixty years or so from when I first recall it - the only modification was that it had been converted, I believe, to operate on Mains Gas. It may still be there.
cousin Michael gets a mention here, he was a died in the wool AGA
salesman, he had been with AGA before joining Garton & King and he
is pictured here with Mr Tapp in the upstairs Showroom in the North
Street premises - as stated elsewhere in this website Alec
Holladay, assisted by his son Michael, continued to manage the Showroom
side of the business when it was renamed Garton King Appliances in 1981
or thereabouts. Michael ceased working for the business on the
retirement of his father and the sale of the business to certain
employees in 1990.
Advertisement bottom right comes from the Country Life Magazine of
1950. "Hoppins" is actual located at Clapham, near Shillingford
to the west of Exeter. A few enquiries and we discover the
property is still known by this name and the smallholding is much the
size as described. Although the present owner knew the Colwills
and could identify the location of the AGA it has, unfortunately, long
gone. There is no evidence that Garton & King either supplied
or installed the AGA back in 1950 but there is a real possibility that
they did. A Model CB AGA Cooker back in those days would have
cost around £101.10s.0d and delivery and erection in the region
of £11 plus a few quid for the flue pipes, bends etc etc.
Well, that's about it for this
Chapter - once again any comments or criticisms or contributions
(photos, memorabilia and the like) are always welcome - I am always on
the lookout for early AGA Advertising Material, or Cookbooks -
particularly pre - war and wartime.
If you belong to a Club or Society in the Exeter Area and would like me to give a Talk on the History of Garton & King Ltd then please contact me - Contact details are here.
More about the history of Aga can be found here.